Web Analytics Implementation Developer

We're looking for a Web Analytics Implementation Developer who can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions using Adobe Launch and Google Tag Manager (GTM), ensuring every data point tells a clear and accurate story.

In this role, you'll drive impact by:

• Building scalable analytics implementations using Adobe Launch, ensuring every key digital interaction is measured accurately and efficiently.
• Empowering marketers and analysts with clean, actionable data by deploying and managing third-party pixels and scripts via Adobe Launch and GTM.
• Troubleshooting and resolving data gaps with tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger — ensuring insights aren't lost due to broken tags or misfires.
• Support the Digital Implementation Manager with optimizing site performance and tag execution to support fast-loading, privacy-compliant digital experiences.
• Staying ahead of industry shifts in tag management, browser behavior, and privacy regulations (GDPR, CCPA) — and applying them to keep our data strategy future-proof.
• (Optional) Providing support with configuring Adobe Target for A/B testing and personalization scenarios, as and when required.

What You Bring:

• 2+ years of hands-on experience implementing and maintaining web analytics using Adobe Launch and Adobe Analytics.
• Proficiency with GTM and Google Analytics (GA4).
• Strong JavaScript skills, with working knowledge of jQuery, HTML, and CSS for tag execution and debugging.
• Experience building and managing data layers and working with JSON structures.
• Confidence in using debugging tools like Charles Proxy, Chrome DevTools, Omnibug, Adobe Debugger, etc.
• A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations.
• (Preferred) Familiarity with Adobe Target for running A/B tests or setting up personalized experiences.
• (Preferred) Awareness of privacy frameworks such as GDPR and CCPA, and how they influence tagging strategies.

Preferred Tools & Technologies:

• Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics
• Google Tag Manager (GTM), Google Analytics (GA4)
• JavaScript, jQuery, HTML, CSS
• Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools)
• Adobe Target (Optional but Preferred)