Key Responsibilities:

Sales Leadership:

Provide leadership and strategic direction to the sales organization, aligning objectives with the company's business strategy.
Accountable for overall sales performance, profitable achievement of sales goals, and market share growth.
Design and manage the sales organization structure, roles, and channel deployment for optimal efficiency.
Lead and mentor the sales management team, fostering a culture of accountability, high performance, and professional development.

Domestic Sales Management:

Drive domestic sales across PAN India for coated fabric, technical textiles, PVC, and laminated sheets.
Build and expand new territories, acquire new corporate accounts, and increase penetration in existing accounts.
Handle direct accounts, government tenders, nationalized large-format chains, and e-commerce sales.
Ensure all accounts in the portfolio are mapped, profiled, and strategically managed.

Marketing & Merchandising:

Lead a team of merchants managing sales, marketing, and merchandising activities.
Communicate with clients, buying houses, and overseas partners to understand requirements and promote products.
Monitor trends, cost, and quality of samples, and guide the team to meet business targets.
Execute bulk orders through production departments on time with quality standards.

Strategic Planning & Process Management:

Develop sales strategies, forecasts, budgets, and KPIs for measurable business outcomes.
Collaborate with internal teams for logistics, SCM, dealer management, payment collection, inventory, and credit control.
Implement customer service standards, quality control measures, and strategic plans to improve efficiency and customer experience.
Lead organizational change initiatives and process improvements across the sales function.

Client Relationship & Business Development:

Establish and maintain strong relationships with key decision-makers and senior-level management of clients.
Identify business opportunities, provide technical solutions, and conduct seminars/product promotions.
Build synergy and solutions programs (e.g., payment solutions, gifting solutions) to maximize client engagement and revenues.

Regulatory & Compliance:

Ensure compliance with regulatory obligations, quality standards, and ethical business practices.
Monitor sales operations to maintain ROI from technology, training, and administrative support investments.

Vice President Sales & Marketing & Sales- Coated Fabric