Vice President - Performance Marketing

Key Responsibilities:

Strategic Leadership:

• Own the performance marketing strategy and align all activities with client goals and organizational vision.
• Drive data-led decision-making across Paid Media channels including Search, Social, and Programmatic.

Client Partnership:

• Act as a senior point of contact for key clients, building trusted, long-term relationships.
• Ensure high client satisfaction, retention, and alignment with strategic objectives.

Revenue Growth:

• Identify opportunities for upselling or cross-selling performance services.
• Leverage client insights to drive business growth initiatives.

Team & Capability Development:

• Lead, mentor, and coordinate the performance marketing team.
• Foster collaboration, knowledge-sharing, and continuous upskilling within the team.

Integrated Strategy Planning:

• Collaborate with cross-channel teams (SEO, Paid Search, Paid Social, Programmatic) to deliver integrated marketing solutions.

Operational Excellence:

• Standardize performance marketing outputs, ensuring consistency in delivery, reporting, and best practices.
• Monitor KPIs and optimize campaigns for efficiency and effectiveness.