Vice President - Marketing

Mumbai ₹10-15 LPA Posted 5 Jun 2025

FULL TIME

Digital Marketing

Marketing Analytics

Brand Strategy

Media Planning

Develop and implement comprehensive brand and marketing strategies aligned with business objectives
Lead SEO, App Store Optimization (ASO), and App Store Advertising (ASA) strategies to enhance digital presence and customer engagement
Plan, execute, and optimize media campaigns across multiple channels, including digital, print, and offline media
Drive marketing activations, including on-ground and digital campaigns, to enhance brand visibility and customer engagement
Oversee website optimization, content strategy, and user experience improvements to drive traffic and conversions
Monitor and analyze key marketing metrics to measure the effectiveness of campaigns and optimize marketing spend
Manage and mentor the marketing team to foster innovation and drive performance
Collaborate with internal teams and external partners, including agencies and vendors, to execute marketing initiatives effectively
Strong expertise in brand marketing, digital marketing, SEO, ASA/ASO, and media planning
Experience in managing marketing activations and campaign execution
Proven ability to drive website traffic and conversion through strategic initiatives
Excellent leadership, communication, and stakeholder management skills
Data-driven mindset with proficiency in marketing analytics tools