Upwork Lead Generation & Proposal Specialist (US Market)

Position Summary:

This role is responsible for managing the complete bidding cycle across platforms such as Upwork (primary), with additional involvement in Guru and Fiverr. The ideal candidate is a tech-savvy professional who excels at crafting high-quality proposals, generating qualified leads, and driving business growth through strategic online engagement.

Key Responsibilities:

• Actively identify, qualify, and pursue relevant opportunities on Upwork, with a focus on US-based clients.
• Write and submit well-structured, customized proposals for projects in web/mobile development, CRM, and AI.
• Take full ownership of the bidding processfrom opportunity analysis to follow-ups and closure.
• Coordinate with technical teams to ensure proposals are aligned with project scope, feasibility, and timelines.
• Continuously optimize profile visibility, job filtering, and conversion metrics across platforms.
• Leverage AI-based tools (e.g., OpenAI, Perplexity) to improve research efficiency, proposal quality, and automation.
• Track performance metrics to refine bidding strategies and improve success rates.
• Stay updated with industry trends, client behavior, and platform algorithms.

Required Qualifications:

• Minimum 4+ years of experience in lead generation and proposal writing on platforms like Upwork.
• Strong understanding of IT services, including mobile apps, web platforms, CRM systems, and AI-based solutions.
• Excellent command of written English, with an ability to tailor proposals to client-specific needs.
• Proficiency in using AI tools for research and writing optimization (e.g., OpenAI, Perplexity, etc.).
• Demonstrated ability to work independently with a proactive and responsible approach.
• Exposure to Guru and Fiverr is considered a strong advantage.

Work Schedule:

• Location: Sector 3, Noida
• Shift:
• On-site: 12:00 PM 4:00 PM
• Remote: 8:00 PM onwards
• (Total Working Hours: 8.5 hours/day)
• Workdays: Monday to Friday (5 Days)