Territory Executive Designer Partnership

Key Responsibilities

CML Management and Segmentation

• Manage the assigned CML for the territory, ensuring the minimum visit frequency is maintained based on the tier of firms.
• Complete and regularly update the profiling of firms through the deployed mobile application.
• Ensure profiling parameters are refreshed every 6 months.
• Work towards activating a defined percentage of profiled firms.

Business Target Achievement

• Achieve the defined business target (e.g., Rs. X Cr) within the territory.
• Ensure the business is proportionately driven through the intended channel mix.

Product Indexing and Module Completion

• Create a firm- and site-level product index for specified focus product categories.
• Complete product and company module briefings at targeted firms as per the launch calendar.
• Ensure key stakeholders at firms are briefed and engaged with new offerings in a timely manner.

Sampling and Usage Metrics

• Drive product sampling at firm and site level.
• Track first usage and completion metrics at identified sites.
• Ensure all usage metrics are completed within specified timeframes.

Applicator Mapping and Training

• Conduct end-to-end mapping of execution entities (e.g., applicators) for specialized product categories.
• Provide training to mapped entities and ensure sampling, first-use, and repeat usage is completed and reported accurately.

Engagement Program Execution

• Segment and categorize firms and stakeholders based on the company's Engagement Program tiers.
• Complete all engagement program tasks as defined for each segment or tier.

Service Offerings and Digital Tools Usage

• Drive a specified percentage of sales through the Sparkle PS service offerings, including one wall makeovers and express demos.
• Promote the use of the service module in the app and Sparkle plugins, especially among Type C and D firms.