Tech Lead - SEO & Performance Optimization

Key Responsibilities:

Performance Analysis & Optimization

• Conduct in-depth analysis of platform performance metrics, traffic patterns, and user behaviour to identify bottlenecks.
• Develop and implement technical solutions to improve website speed, stability, and user experience.
• Ensure adherence to web performance best practices across B2B and B2C platforms.

SEO Strategy & Execution

• Perform comprehensive SEO audits to ensure technical compliance and search visibility.
• Conduct keyword research, on-page optimization, and content alignment to improve organic rankings.
• Manage crawl budget, prevent keyword cannibalization, and apply content pruning strategies.
• Stay updated on search engine algorithm changes and adapt SEO strategies accordingly.

Data Analysis & Reporting

• Track and report on key SEO metrics such as organic traffic, keyword rankings, conversion rates, and bounce rates.
• Use analytics tools like Google Analytics 4, Google Search Console, and Screaming Frog for performance measurement.
• Present detailed performance and SEO insights to business stakeholders with data-driven recommendations.

Cross-Functional Collaboration

• Partner with developers, UI/UX designers, and content creators to integrate SEO and optimization strategies into platform updates.
• Collaborate with business teams to ensure alignment of SEO goals with broader marketing and growth strategies.

Continuous Improvement & Innovation

• Stay ahead of SEO and web optimization trends, tools, and technologies.
• Drive innovation in performance optimization techniques and best practices for large-scale platforms.