HIHindustan Coca Cola Beverages (HCCB)
Team Leader- General Trade
Puri ₹4-9 LPA Posted 25 Jun 2025
FULL TIME
Customer Acquisition
Staff Training
Market Trend Analysis
Sales Strategy
Relationship Management
Job Description
- Horizontal Expansion /Customer Acquisition:
- Identify new / potential customers in On-Premise / Night Life segment.
- Customer engagement, business proposal, negotiation & closure of TOT.
- Signing of Agreement & initiation of business with complete product range.
- Sales Plan Execution:
- Craft and execute a comprehensive strategy to achieve Product / Brand wise secondary target in new and existing customer segment.
- Monitoring secondary sales & offtake trend at Brand / pack level for Premium product range.
- Driving best in class execution:
- Implementing customer / account / brand specific execution plan to boost offtake
- PICOS - CDE Management / Activation of Promos / Execution of Combo / Brand Communication & Activation
- Deriving right business strategy for Special events/Festivals/Large parties in coordination with customers.
- Customer Relationship Management:
- Cultivate and maintain strong relationships with decision makers.
- Addressing inquiries, concerns, and feedback promptly and professionally
- Capability building:
- Training & educating customers staffs on the value proposition of key products, especially Schweppes mixers, Smartwater & Monster.
- Periodical training for bartenders & maintaining relationship to promote HCCBPL brands.
- Training and support MGRs on upselling and explain the value proposition of premium products.
- Cross-functional Collaboration:
- Collaborate with both MT & GT sales team members, Finance, Channel & CDE team to address bottlenecks & enhance business.
- Tracking Competition & Trend Analysis:
- Stay informed about latest trends in On-Premise business & competitor activities to maintain growth & leadership.