Team Lead/Assistant Manager, Field Marketing

Cvent is looking for a Team Lead to help plan and execute marketing campaigns for Europe region for our MICE and transient technology solutions for hotels and destinations

• You will report to the marketing manager in India and work closely with UK and US counterparts

• The ideal candidate will have a good understanding of integrated, multi-channel marketing programmes across the entire customer journey, ideally in B2B marketing, in the technology sector or the hospitality industry

• The candidate should be both creative and analytical, able to integrate cutting-edge marketing automation and digital marketing techniques with physical, virtual and hybrid events and corporate communications

In This Role, You Will:

• Develop optimized, targeted and dynamic marketing campaigns to build brand awareness, solicit prospect interest and generate demand for Cvent solutions for hotels, venues and destinations

• Generate leads for our sales team to achieve sales bookings targets

• Build and maintain relationships with strategic marketing partners in the Europe region

• Curate content for the marketing campaign to support local campaign needs

• Plan and execute online demos/webinars and promote them in the region through various channels (email, paid social, generic social, etc)

• Work effectively across creative, content, digital, social, martech and operations teams across multiple regions to achieve goals

• Manage, measure, track, and report on metrics to evaluate campaign results and effectiveness across the mix

Heres What You Need:

• 6-8 years of experience in marketing

• Excellent written and verbal communication skills

• Creative thinker, team player, detail-oriented, organised, self-motivated and effective communicator

• Strong knowledge of online & digital marketing techniques for inbound marketing, of developing outbound e-marketing nurture campaigns

• An understanding of the hospitality industry

• Experience executing B2B campaigns across Europe

• Experience of working in a multi-national, matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing teams in remote locations

• Experience of integrated marketing communications and creating campaigns which are executed across the mix