Team Lead – Marketing (BTL / Field Marketing)

Role Overview

The Team Lead – Marketing will be responsible for driving customer acquisition and brand visibility through hyperlocal and on-ground marketing initiatives. The role focuses on generating leads and conversions in line with defined city targets.

Key Responsibilities

• Drive customer acquisition and brand visibility through hyperlocal and on-ground marketing initiatives to achieve city lead and conversion targets.
• Plan and execute BTL and branding activities including community/apartment activations, branding, kiosks, roadshows, and inserts to drive quality lead generation and conversions.
• Conduct customer surveys and generate actionable insights.
• Plan monthly activity calendars within approved budgets and monitor CPL, CPA, and ROI.
• Align marketing initiatives with monthly lead targets and city growth plans.
• Coordinate with Finance, Business, Central Marketing, and Procurement teams.
• Manage vendors, ensure governance compliance, and complete timely payment closures.
• Lead team management, PJP planning, and performance tracking.

Preferred Candidate Profile

• MBA with minimum 4 years of experience in a marketing role.
• Experience in team management.
• Candidates from Telecom / ISP industry preferred.