State Trader

Key Responsibilities

Sales Management

• Develop and implement sales strategies to meet revenue and volume targets.
• Identify sales opportunities, prospect new clients, and manage customer relationships.
• Track sales performance, analyze variances, and drive corrective actions.

Distribution Management

• Identify and onboard new distributors and traders to grow brand presence.
• Maintain strong relationships with existing distributors to ensure smooth supply chain operations.
• Monitor stock levels and distribution efficiency in both urban and rural markets.

Sales Target Achievement

• Achieve sales targets across key performance indicators such as volume, revenue, and reach.
• Drive market penetration and improve product availability across retail channels.
• Collaborate with Regional/Area Sales Managers for regular reviews and strategy alignment.

Market Analysis & Reporting

• Conduct regular analysis of market trends, competitor activities, and consumer preferences.
• Prepare reports and actionable insights for senior management decision-making.
• Identify market gaps and suggest strategic initiatives for growth.

Inventory & Supply Chain Management

• Coordinate with supply chain teams to ensure timely deliveries and maintain ideal stock levels.
• Monitor distributor inventory to prevent stockouts or overstocking.

Promotions & Marketing Support

• Work with the marketing team to execute local promotional activities and product launches.
• Ensure campaign visibility and effectiveness across the region.

Contract Negotiation

• Assist in negotiating terms with distributors and trade partners in line with company policies.
• Ensure compliance with contractual obligations and maximize value for the business.

CRM & Customer Satisfaction

• Handle customer and distributor inquiries or complaints with efficiency.
• Enhance customer satisfaction and retention through timely support and proactive engagement.

Team Coordination

• Collaborate with internal teams including sales, marketing, and supply chain for smooth operations.
• Train and support field sales teams on product knowledge, systems, and selling techniques.

Preferred Candidate Profile

• Education: Graduate in any discipline; MBA in Sales/Marketing preferred
• Experience: 3–5 years in FMCG sales, especially in distribution and trade management
• Region Knowledge: Familiarity with the Assam and northeastern distribution landscape
• Track Record: Proven ability to achieve targets and manage distributor relationships