Sr. General Manager- Sales (Gastro)

Achievement of Budgeted Targets

• Meet sales, growth, brand-wise, and profit targets as per budget.
• Achieve product mix, market share, and timely sales forecasts.
• Improve low-performing territories through strategic fieldwork.
• Maintain business hygiene: minimize expiries, returns, cheque bounces; ensure timely stock liquidation.
• Ensure compliance with company policies and SOPs.

Team Building / Leadership

• Train, coach, and mentor field teams; manage induction and performance.
• Align sales and marketing for cohesive team productivity.
• Ensure 100% field staff deployment and support internal promotions.

Effective Implementation

• Achieve KPIs: doctor calls, MCR, KOL coverage, YPM, etc.
• Ensure execution of marketing and sales strategies.
• Monitor competition and adapt strategies accordingly.
• Provide field insights and feedback to leadership and marketing teams.

Customer / KOL Management

• Implement KOL engagement strategies.
• Maximize ROI through regular team and personal KOL visits.

Product Management / Development

• Grow 2nd line brands and drive high market share.
• Lead successful new product launches.
• Uphold company image and professionalism in the market.