Sr . Executive - Performance Marketing

Responsibilities:

• Knowledge in handling paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks (ex. Taboola/Outbrain/Colombia)
• Getting ROAS driven output from the team by executing, managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platformWorking knowledge of tools such as Google Analytics, Google Search Console, Google Ads, LinkedIn Ads, YT Ads, FB Ads Manager, FB Insights etc.
• Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.
• Running A/B tests across paid search campaigns & landing pages.
• Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Qualifications :

• Graduate from Reputed University
• Strong experience in Performance Marketing
• Experience in Digital Marketing Agency is mandetory
• Minimum Experience - 1.5 years or more