Social Media Manager

Key Responsibilities:

• Own end-to-end social media strategy including content planning, creation, scheduling, and publishing across all digital platforms.
• Develop platform-specific content calendars aligned with brand goals, campaigns, and audience insights.
• Drive audience growth, engagement, and reach through organic and performance-driven social media initiatives.
• Monitor social media trends, platform updates, and competitor activity to keep content relevant and innovative.
• Analyze performance metrics and prepare insights to optimize content and growth strategies.
• Collaborate with design, marketing, and content teams to ensure consistent brand voice and visual identity.
• Manage community engagement by responding to comments, messages, and reviews in a timely manner.
• Support campaign launches, promotions, and collaborations with influencers or partners.