Excellent written and verbal communication skills to engage effectively with audiences and clients.
Strong understanding of social media platforms (LinkedIn, Instagram, Facebook, X), tools, and best practices.
Develop and implement a robust social media content strategy to drive engagement and growth.
Create and optimize social media handles to maximize reach and engagement.
Maintain all social media platforms, improve fanbase, engagement, insights, and execute growth plans.
Prepare content calendars and manage the timely execution of social media posts.
Track performance metrics, analyze insights, and adjust strategies for continuous improvement.
Utilize the latest social media tools and generate comprehensive reports on performance.
Ability to work both independently and collaboratively within a team environment.
Stay up-to-date with the latest social media trends, tools, and best practices.
Coordinate with clients to ensure their social media needs are met and continuously improve client satisfaction.
Enhance and tailor social media content strategies for each client on a quarterly basis.
Conduct competition analysis and provide suggestions to improve engagement, followers and direct messages.
Plan, launch, and optimize Meta (Facebook and Instagram) campaigns to achieve desired lead generation results.
Handle social media crises and manage reputation by responding promptly and effectively to negative feedback or issues.
Collaborate with designers and content creators to produce visually appealing and engaging content.
Actively engage with the online community, respond to comments, and foster positive interactions.
Implement effective SEO and hashtag strategies to increase visibility and reach.
Manage social media budgets and ensure efficient allocation of resources for maximum ROI.
Regularly analyze industry trends and adapt strategies to keep the social media presence innovative and effective.
Excellent written and verbal communication skills
Strong understanding of social media platforms (LinkedIn, Instagram, Facebook, X) tools, and best practices
Social media content strategy
Social media handles creation and optimisation
All social media platforms maintenance, fanbase, engagement, insights improvements and growth plan ideation and execution
Calendar preparation and performance tracking
Performance tracking and insights analysis
Experience with latest tools and reporting
Ability to work independently and in a team environment
Passion for social media and staying up-to-date with the latest trends and best practices
Client coordination and improving client satisfaction
Enhancing social media content strategy for each customer every quarter
Competition analysis and suggestions to improve engagement and DMs
Good experience with planning, launching and optimizing Meta campaigns to meet desired results for lead generation.

Social Media Manager

Job Description

Required Skills