Social Media Executive

Role and Responsibilities

• Monitor Instagram accounts of car games to understand what content works and what doesn't.
• Own publishing posts, composing engaging copy and packaging content effectively (including use of paid tools).
• Collaborate with Product Managers to develop a consistent social media strategy for the games.
• Expand strategy beyond Instagram to other relevant social media channels, implementing best practices.
• Grow followers and engagement by delivering integrated social campaigns across platforms.
• Continuously test, optimize, and analyze campaigns based on metrics.
• Engage with the gaming community by responding to queries, interacting with users, and connecting with key influencers.
• Analyze top competitor games and suggest content/marketing ideas inspired by best practices.
• Be the voice of the game on social media, building excitement and engagement among players.

Who You Could Be – Background and Experience

• Minimum 3+ years managing social media accounts with proven results.
• Passionate about cars and mobile games.
• Strong copywriting skills with the ability to create clear, engaging, and cohesive messaging.
• Experienced working individually and cross-functionally to develop campaigns and drive results.
• Ability to prioritize and multi-task in a fast-paced, dynamic environment.
• Skilled at community management, engaging, and motivating online audiences.
• Detail-oriented with a keen eye for high-quality, impactful content.
• Understanding of best practices in social, digital, content, and channel marketing.

Educational Qualification

• Graduate in any discipline with impeccable written and spoken English and perfect grammar.