Social Media Executive

Key Responsibilities:

• Social Media Strategy & Planning:
• Develop and execute effective social media strategies to align with the company's marketing objectives.
• Identify target audiences and create tailored content that speaks directly to them.
• Plan and manage the social media calendar, ensuring timely and relevant content across all platforms.
• Content Creation & Curation:
• Create engaging text, image, and video content that resonates with the target audience and aligns with brand voice.
• Curate relevant content from other sources to share on company profiles.
• Collaborate with designers and copywriters to create high-quality visuals and copy for posts, stories, and ads.
• Community Management:
• Manage day-to-day interactions with followers, including responding to comments, messages, and mentions.
• Foster relationships with social media influencers, partners, and other stakeholders.
• Monitor social media activity, manage brand reputation, and address customer queries or complaints promptly.
• Campaign Management & Advertising:
• Plan and execute social media campaigns to promote products, services, or events.
• Run paid social media campaigns, including budget management, targeting, and performance tracking (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Track ROI for paid campaigns and optimize for better performance.
• Analytics & Reporting:
• Monitor social media trends, tools, and applications to stay up-to-date with changes and emerging platforms.
• Analyze social media performance using analytics tools and generate regular reports on metrics such as engagement, reach, conversion, and audience growth.
• Provide insights and recommendations for improving social media performance.
• Brand Consistency:
• Ensure consistent branding, tone, and messaging across all social media channels.
• Align social media efforts with overall brand strategy and marketing campaigns.
• Collaboration:
• Work closely with the marketing, PR, and design teams to ensure cohesive content across channels.
• Assist in coordinating influencer partnerships and other external collaborations.

Required Qualifications:

• Proven experience in social media management or digital marketing.
• Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Excellent writing, editing, and communication skills.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Socialbakers).
• Creative mindset with a strong understanding of how to engage audiences.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent work experience).

Preferred Skills:

• Experience with paid social media campaigns and budget management.
• Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut Pro, Canva).
• Experience working in the industry or niche relevant to the company (e.g., fashion, tech, lifestyle).
• Knowledge of SEO and how it applies to social media.
• Basic graphic design skills (e.g., Canva, Photoshop).