Social Media Associate Manager

Responsibilities:

• Participating with the brainstorming, organization and development of social media opportunities
• Educating coworkers from other disciplines on our social media capabilities and experience
• Overseeing social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies
• Supervising and leading production resources on social media projects
• Working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media
• Maintaining expertise on emerging social trends and technologies
• Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
• Recommend new strategies based on data and testing
• Experience in Audience research, audience building and ad creation
• Excellent knowledge of Instagram ads manager and other social media best practices
• Knowledge on responding to comments, compile campaigns and create content for Instagram
• Organize hypotheses and recommendations for enhancing campaign performance
• Understanding of Google Analytics and Google Tag Manager is a plus
• Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications

Requirements:

• 7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies
• Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile

Platforms

• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
• Bachelors degree, MBA Marketing will be an added advantage
• Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities
• Excellent organization and time management skills to complete tasks on time.
• Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)
• Excellent analytical skills with ability to mine data to inform decisions