Social Media & Paid Ads Specialist

Requirements:

• 2 -5 years of hands-on experience in managing Google Ads and Meta (Facebook/Instagram) Ads .
• Strong understanding of Paid Media Strategy , campaign structures, bidding strategies, and audience targeting.
• Familiar with Google Analytics , Meta Business Suite , and ad reporting tools.
• Good understanding of funnel marketing, remarketing, and conversion tracking.
• Excellent verbal and written communication skills .
• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
• Experience with tools like Canva, Hootsuite, Buffer, or similar is a plus.

Nice to Have:

• Certifications in Google Ads and/or Meta Blueprint.
• Experience with other paid platforms (LinkedIn Ads, YouTube Ads, Twitter Ads, etc.).
• Basic knowledge of SEO and organic social media growth strategies.