SFMC Developer

Key Responsibilities:

Solution Design:

• Collaborate with stakeholders, including marketing teams, to understand business requirements and translate them into technical SFMC solutions.
• Design data models, workflows, and automation processes to support marketing campaigns and initiatives.

Development and Customization:

• Develop and customize SFMC solutions using Email Studio, Journey Builder, Automation Studio, Content Builder, and other SFMC modules.
• Create and configure email templates, landing pages, forms, and mobile push notifications.

Data Integration:

• Integrate SFMC with CRM platforms, data warehouses, and external APIs for seamless data flow and synchronization.
• Design and implement data imports, exports, and transformations to support targeted campaigns and personalization.

Automation and Workflows:

• Build and manage automation processes within SFMC to streamline marketing operations and campaign execution.
• Configure triggered emails, drip campaigns, customer journeys, and event-based communications.

Audience Segmentation and Personalization:

• Implement audience segmentation strategies based on customer data and preferences.
• Use data extensions, contact builder, and audience builder to create targeted segments for personalized communications.

Troubleshooting and Issue Resolution:

• Identify and resolve technical issues or errors within SFMC solutions.
• Collaborate with cross-functional teams, including Salesforce administrators, developers, and marketing teams, to ensure smooth system operation.