SEO Specialist

We are seeking an SEO Specialist to conduct keyword research, optimize website content, and analyze performance to improve search visibility. You will be responsible for on-page optimization, monitoring website performance using tools like Google Analytics and Search Console, and tracking key SEO metrics. This role requires a professional with proven experience in SEO, proficiency with tools such as SEMrush and Ahrefs, and the ability to run Google Ads and other paid campaigns.

Roles & Responsibilities:

• Keyword Research & Content Optimization: Conduct keyword research to identify target keywords and phrases. Optimize website content, including landing pages, blog posts, and product pages, for improved search visibility.
• On-Page & Technical SEO: Perform on-page optimization, including meta tags, headers, and internal linking. Identify technical SEO issues and collaborate with developers to resolve them.
• Performance Monitoring & Reporting: Monitor and analyze website performance using tools like Google Analytics and Search Console. Track and report on SEO metrics such as organic traffic, keyword rankings, and conversion rates.
• Strategic Development: Stay updated on industry trends and algorithm changes to adjust strategies accordingly. Conduct competitive analysis to identify opportunities for improvement.
• Collaboration & Implementation: Collaborate with content creators, developers, and other team members to implement SEO best practices. Run Google Ads and other paid campaigns.

Skills Required

• Proven experience in SEO, with a strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as SEMrush, Moz, Ahrefs, or similar.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong communication and collaboration skills.
• The ability to run Google Ads and other paid campaigns.
• Familiarity with HTML, CSS, and JavaScript is preferred.
• Experience with WordPress or other content management systems is a plus.

QUALIFICATION:

• A Bachelor's degree in marketing, business, computer science, or a related field is preferred.