MEMedknow Publications
Senior Product Marketing Specialist
Gurgaon ₹4-7 LPA Posted 27 Jun 2025
FULL TIME
Market Research
Competitive Analysis
software proficiency
Project Management
Job Description
- Responsibilities:
- Develop and execute comprehensive Go To Market plans.
- Conduct detailed market research and customer analysis.
- Create and refine product messaging and positioning.
- Monitor and analyze competitive landscape.
- Track and report on key marketing metrics and KPIs.
- Partner with product development to incorporate customer needs.
- Create marketing collateral and assets.
- Coordinate product launch activities across departments.
- Analyze pricing strategies and suggest adjustments.
- Evaluate and respond to market changes and trends.
- Skills:
- Market Research: Proficient in conducting in-depth market research.
- Competitive Analysis: Ability to analyze competitive products and strategies.
- Product Messaging: Developing persuasive product messaging and communication.
- Data Analysis: Strong data analysis skills for understanding market trends.
- Strategic Planning: Involvement in strategic planning and execution.
- Project Management: Managing multiple projects and timelines effectively.
- Software Proficiency: Proficient with marketing tools and analytics software.
- Customer Focus: Advanced skills in understanding and addressing customer needs.