Senior PPC Specialist

Build and manage PPC campaigns on Google Ads, LinkedIn, YouTube, and other channels.

Drive lead generation, brand awareness, and top-of-funnel pipeline growth.

Conduct keyword research and competitor analysis to refine campaign targeting.

Continuously optimize campaigns to improve CTR, CPC, and conversion rates.

Support end-to-end digital campaigns including ad copywriting, bid management, budget allocation, account/ad group structuring, A/B testing, and performance analysis.

Report on key PPC KPIs and provide data-driven recommendations for improvement.