Senior Performance Marketing Specialist (Digital Marketing)

Key Responsibilities

Campaign Planning & Execution

• Plan, execute, and optimize paid campaigns across Google, Meta, and other digital platforms.

Ad Management

• Manage search, display, video, shopping, and retargeting ads to maximize Return on Ad Spend (ROAS).

A/B Testing

• Conduct A/B tests on creatives, landing pages, and audience targeting to improve campaign effectiveness.

Performance Analysis

• Analyze campaign data and deliver actionable insights for continuous improvement.

Cross-Functional Collaboration

• Work with design, content, and product teams to ensure alignment with marketing objectives.

Budget Management

• Manage large-scale campaign budgets, ensuring efficient allocation and spend.

Industry Awareness

• Stay updated on the latest digital marketing trends and platform algorithm changes.

Preferred Candidate Profile

• 3–5 years of hands-on experience in performance marketing
• Expertise in Google Ads, Meta Ads, Google Analytics, and Tag Manager
• Strong analytical skills with an ROI-focused mindset
• Experience with app install campaigns and product feed management is a plus
• Excellent communication and project management abilities