Senior Officer - CRM Retention

Role Responsibilities:

• Design and execute CRM strategies aligned with retention and engagement objectives
• Plan and manage customer lifecycle campaigns across CRM channels
• Maintain CRM data accuracy and compliance with data protection norms
• Collaborate with cross-teams to integrate CRM with business systems and ensure data synergy

Key Deliverables:

• Comprehensive CRM strategy roll-out with measurable KPIs
• Segmented and personalized retention campaigns
• Real-time dashboards and CRM performance reports
• Process automation to increase campaign execution efficiency