Senior MarTech Data Analyst - Salesforce Marketing Cloud

Key Responsibilities

• Partner closely with business teams to lead the design and optimization of marketing campaigns using performance insights, audience behaviours, and dynamic personalization to drive measurable business outcomes.
• Design, configure, and execute marketing campaigns with precision ensuring timely delivery, quality control, and alignment with business goals across all stages of campaign lifecycle
• Design and implement measurement framework that track key metrics and performance trends and provide actionable insights to product leadership.
• Monitor Campaign Performance and Tracking, thereby create a feedback loop to improve segmentation, campaign design, digital production.
• Translate data insights into actionable recommendations to improve business processes, decision-making, product adoption and change management, and stakeholder satisfaction.
• Communicate findings effectively through visualizations (charts, dashboards, presentations) and executive summaries tailored to technical or non-technical stakeholders

Essential Requirements

• Proficient in analyzing complex data sets using Excel / SQL / Python / R.
• Hands on experience in computational techniques like correlation, multivariate analysis, decision trees, clustering, regression, ensemble methods etc. as part of day-to-day role.
• Skilled in presenting data insights and ML outcomes effectively through dashboards, slides, and visualizations, and articulating their business impact.
• Knowledge of Campaign Analytics, Funnel Analytics, Experience on Salesforce Marketing Cloud, Marketing Cloud Intelligence, Google Analytics would create an advantage.
• Understanding of Sales & Marketing processes in Pharmaceutical Industry would create an advantage.
• Passion for keeping up to date with the latest in marketing technology and digital marketing trends.
• Adaptability to learn skills or platforms on the go.
• Bachelor s / master s degree in business or technology / engineering.

Soft Skills

• Exhibit organizational agility, creativity, strategic & strong analytical thinking.
• Passion for solving business problems with data
• Dynamic, results-oriented team player who contributes positively to team success.
• Excellent presentation skills and storyboarding skills.
• Ability to operate effectively in an international matrix environment.
• Strong stakeholder management skills