Senior Marketplace Manager

Key Responsibilities

Marketplace Strategy & Expansion:

• Develop and implement comprehensive marketplace strategies to maximize revenue and market share for Miko's products across India, the US, UK, EU, ME, and SG.
• Conduct regional market research to identify trends, opportunities, and competitive insights to inform strategy.
• Lead the expansion of Miko's products into new marketplaces, ensuring seamless entry and growth in diverse regions.

P&L Ownership & Performance Management:

• Manage the P&L for marketplaces across all regions, driving sales growth while maintaining cost efficiencies.
• Optimize pricing strategies and promotional offers to maximize ROI while balancing competitive pricing, margins, and profitability.
• Analyze sales data, market trends, and customer behavior to adjust strategies as needed and ensure maximum profitability.

Advertising & Campaign Management:

• Develop and manage digital advertising campaigns (Amazon Sponsored Products, Sponsored Brands, AMS, etc.) to drive brand visibility and sales.
• Monitor and optimize advertising campaigns across multiple regions, reducing ACOS (Advertising Cost of Sale) while increasing conversions and sales.
• Collaborate with marketing teams to align marketplace advertising with global marketing initiatives.

Product Listings & Content Optimization:

• Ensure all product listings are fully optimized with high-quality images, copy, and keyword-rich descriptions to maximize discoverability and conversion.
• Lead the localization of product listings for regional markets, ensuring accurate translations and compliance with local marketplace rules and regulations.
• Implement SEO best practices and optimize product content for better rankings on each marketplace.

Inventory & Supply Chain Management:

• Coordinate with supply chain and operations teams to ensure inventory is managed efficiently, preventing stock outs or excess stock.
• Develop demand forecasting strategies to support inventory planning and minimize delays in product availability.
• Optimize fulfillment strategies, including leveraging Amazon FBA (Fulfilled by Amazon), Seller Fulfilled Prime (SFP), and other regional fulfillment options.

Customer Experience & Brand Reputation:

• Monitor customer reviews, ratings, and feedback to ensure a high level of customer satisfaction across all marketplaces.
• Address and resolve customer concerns, ensuring Miko's products maintain high ratings and positive feedback.
• Implement strategies to continuously enhance the customer journey and brand perception.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible work environment with options for remote work.
• Dynamic and collaborative work culture.