Senior Marketing Manager

Essential Functions (Duties and Responsibilities):

• Targeted Messaging: Communicate new offerings through targeted messaging campaigns aimed at existing customers to drive engagement and usage.
• Client Events: Organize and execute targeted client events to foster relationships and showcase product capabilities.
• Market Leadership Messaging: Ensure consistent messaging of athenahealth's market leadership through various forums, including webinars, conferences, and industry publications.
• Digital marketing, SEO, and Web Presence: Enable and enhance SEO strategies to improve the online presence of the product portfolio, driving organic traffic, demand generation, and visibility.
• Rebranding Initiatives: Lead efforts to rebrand product offerings, ensuring alignment with market trends and customer expectations.
• Content Development: Create consistent messaging through success stories, data sheets, pitch decks, and other marketing collateral to support sales and customer engagement.
• Thought Leadership: Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications.
• Collaboration: Work closely with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with business objectives.

Education & Experience Required:

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• 10+ years of experience in marketing, preferably in the healthcare or technology sectors in the US.
• Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth.

Skills Required:

• Excellent Communication: Strong verbal and written communication skills, with the ability to engage and influence a broad base of internal and external stakeholders.
• Analytical Mindset: Ability to analyze market trends and customer data to in
• form marketing strategies and decisions.
• Project Management: Proven ability to manage multiple projects and priorities in a fast-paced environment, ensuring timely delivery of high-quality outcomes.
• Creative Thinking: Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives.
• Collaboration: Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork.
• Initiative: Takes the initiative to research and find solutions, making confident decisions even in challenging situations.