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Job Description
- Merkle Inc is looking for Senior Manager - Paid Media to join our dynamic team and embark on a rewarding career journey.
- Develop and execute comprehensive paid media strategies to drive brand awareness, website traffic, and conversions.
- Manage day-to-day operations of paid advertising campaigns, including campaign setup, budget allocation, and performance tracking.
- Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance.
- Collaborate with internal teams, including creative, content, and analytics, to ensure alignment of messaging and goals.
- Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for optimization.
- Stay updated on industry trends, platform updates, and best practices to maintain a competitive edge in paid media advertising.
- Manage relationships with external partners, including advertising platforms, agencies, and vendors.