Senior Manager - Media Activation

• Creation of campaign analysis plan templates
• Oversee the successful launch of campaigns using the Launch Tracker
• Maintain accuracy and timely updates of deliverable tracking documents for team
• QA of media plan set up conducted by various Activation team members
• Adherence to team quality standard for reporting template and delivery
• Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
• Use understanding of campaign performance to contribute content to campaign wrap-up presentations
• Manage accurate forecasts, media plans, and all key media planning documentation

A bit about yourself:

• At least 8-9 years experience in digital media and performance planning, advertising, marketing and experience handling app-based performance clients largely
• Team handling experience
• Knowledge of typical B2C platforms, use of 1P data, DMP sources and DSP partners to drive performance goals
• Working knowledge and effective vocabulary across search, app campaigns, social, display, video, branding campaigns and/or programmatic media buying
• Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
• Excellent communication and presentation skills
• Ability to provide and meet forecasts of expected return of media investment
• Strong organizational skills with a keen ability to prioritize and multitask
• Proven problem solving skills and ability to think outside of the box
• Ability to work independently and collaborate in a team environment
• Detail oriented and responsive, deadline-driven with strong reasoning skills
• Lead by example while motivating and coaching juniors on the team
• Manage Performance Development Cycle and Review process for juniors