Senior Manager Marketing

Senior Manager , Marketing

The Senior Manager, Marketing will lead the marketing strategies for our cardiovascular (CV) portfolio. This position involves developing and executing comprehensive marketing plans for selected assets in the CV portfolio that align with corporate goals and address the needs of healthcare professionals and patients. This role will report into the Associate Director and will be based out of Mumbai.

Key Responsibilities:

Brand Planning:

• Identify and develop pre-launch strategies, marketing plans and growth levers
• Develop and implement strategic marketing plans and Campaigns for select CV products, ensuring alignment with corporate objectives and market demands
• Conduct market research and competitive analysis to identify trends, opportunities, and insights that inform marketing strategies
• Support Clear sight modelling and, market share analysis and devise strategies to increase brand share
• Conceptualize and design marketing content E.g. Detail aid, LBL, Lama, speaker decks, campaign visuals etc.
• Work alongside cross-functional teams including sales, medical affairs, and regulatory teams to ensure cohesive execution of marketing and pre-launch strategies
• Conceptualization, planning and nation-wide implementation of novel marketing engagements in line with business needs. E.g. innovative HCP education, Media, Patient awareness, Disease awareness etc.

Marketing Execution:

• Support Monthly Business Reviews for assigned zone cross functionally which includes data analysis, Account level analysis, Market share analysis, Prescriber analysis etc.
• Manage HCOs including negotiation, documentation, post event closure etc.
• Manage ISPs end to end including selection of international expert, logistics, conducting nationwide tours, post event closure etc.

Job Requirements:

• Individuals with strong background in marketing (cardiology/critical care/rare diseases preferred)/ experience leading marketing for multimillion brands / management consulting experience / experience leading pan-India sales for multimillion brand (either is mandatory)
• Excellent organizational and project management skills
• Outstanding written and verbal communication skills
• Strong critical thinking and problem-solving skills
• Demonstrates behaviour consistent with high integrity and strong values
• Experience with launching new products is preferred
• Education: Master s or higher (Business and / or Policy preferred)