Senior Manager Digital Analytics Implementation

Key Responsibilities:

Analytics Strategy & Implementation:

• Lead the development and execution of measurement strategies using GA360, GA4, Adobe Analytics, and other platforms.
• Design and implement server-side tagging solutions using GTM, Tealium, and Adobe Launch.
• Develop and maintain consistent and accurate data layers across digital properties.

Hands-On Implementation & Innovation:

• Actively participate in hands-on analytics implementation.
• Develop and deploy custom tags and scripts for unique tracking requirements.
• Explore emerging technologies to enhance analytics capabilities and performance.

Team Leadership & Mentorship:

• Manage and mentor a team of analytics professionals.
• Provide training and guidance on best practices in analytics implementation and data governance.

Client Engagement & Consultation:

• Collaborate with clients to understand business objectives and translate them into technical requirements.
• Conduct workshops and training sessions to empower clients in utilizing analytics tools effectively.

Performance Optimization & Reporting:

• Create dashboards and reports using Google Data Studio, Looker Studio, Power BI, and other visualization tools.
• Monitor and optimize analytics implementations, promptly addressing any issues.

Thought Leadership & Community Engagement:

• Share insights through blogs, webinars, and industry forums.
• Collaborate with industry leaders on publications, events, and podcasts.
• Stay updated with the latest trends and advancements in digital analytics.