Senior Manager - CRM Solutions

Key Responsibilities:

Strategic Consulting & Transformation:

• Lead CRM strategy development for enterprise clients, defining customer engagement roadmaps aligned with business objectives
• Conduct CRM maturity assessments and gap analyses across people, process, technology, and data
• Design customer engagement strategies including journey orchestration, segmentation frameworks, lifecycle marketing, and omnichannel activation
• Advise clients on MarTech stack optimization, platform selection, and technology consolidation
• Develop business cases and ROI models for CRM transformation initiatives

Executive Advisory & Stakeholder Management:

• Serve as a trusted advisor to C-suite executives and senior marketing leaders on CRM strategy
• Lead executive workshops and steering committee sessions to align stakeholders
• Facilitate organizational change management and adoption strategies for CRM programs
• Build long-term strategic client relationships through consultative engagement

Innovation & Thought Leadership:

• Evangelize emerging trends like AI-driven personalization and composable CDPs
• Develop reusable solution accelerators and framework libraries
• Identify and pilot innovative use cases that differentiate client programs
• Mentor teams on strategic thinking and consultative engagement approaches

Pre-Sales & Solutioning:

• Lead solution design for RFPs, RFIs, and enterprise client pitches for CRM & MarTech
• Architect scalable CRM/CEP solutions (Salesforce Marketing Cloud, Adobe Campaign/Journey Optimizer, Braze, or similar)
• Craft compelling narratives to articulate business value, technical feasibility, and differentiation
• Conduct discovery workshops and stakeholder alignment sessions
• Develop scoping documents, effort estimations, and commercial models for proposed solutions
• Ensure compliance with data privacy regulations (GDPR, CCPA) and security best practices