AS

Senior Executive - Marketing Communication & BD

Aster DM Healthcare
Bangalore4-14 LPA Posted 30 May 2025
FULL TIME
campaign performance analysis

Job Description

Marketing Communication:


  • Develop and execute marketing communication plans to effectively promote our products/services.
  • Create compelling and persuasive content for various marketing channels, including website, social media, email campaigns, brochures, and presentations.
  • Ensure consistent branding and messaging across all marketing materials.
  • Monitor and analyze the performance of marketing campaigns and adjust strategies as needed for maximum impact.
  • Business Development:
  • Identify potential business opportunities and target markets to expand the company's customer base.
  • Collaborate with the sales team to develop and implement lead generation strategies.
  • Conduct market research to stay informed about industry trends, competitors, and customer preferences.
  • Assist in developing proposals, pitches, and presentations for potential clients.
  • Client Relationship Management:
  • Build and maintain strong relationships with existing clients to ensure customer satisfaction and retention.
  • Act as a primary point of contact for clients, addressing inquiries, resolving issues, and providing exceptional customer service.
  • Understand clients' needs and preferences, and tailor marketing strategies accordingly.
  • Cross-Functional Collaboration:
  • Collaborate with the design team, content creators, and other stakeholders to ensure consistent and effective messaging.
  • Work closely with the marketing team to align efforts and share best practices.
  • Coordinate with various departments to ensure marketing campaigns are well-integrated and achieve business objectives.
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