Senior Executive – Influencer Marketing

• Identify and onboard social media influencers (YouTube and Instagram) based on reach, engagement, and views.

• Co-create content with influencers that is authentic, relevant, and resonates with end-consumers.

• Track and analyze content performance, including views, clicks, and engagement metrics.

• Stay updated with the latest trends in video content and social media platforms, and adapt strategies accordingly.

• Collaborate with internal teams to plan and execute influencer-led brand campaigns.

• Manage operational tasks such as coordination, dispatching, and tracking campaign activities.