Senior Executive Channel Marketing

Key Responsibilities:

• Brand & Marketing Leadership:
• Serve as the brand custodian for Colors Marathi, overseeing marketing strategy for all shows.
• Independently manage show launches and sustenance campaigns from consumer insights, creative briefs, multimedia planning, to budget oversight.
• Campaign Execution & Media Management:
• Drive channel reach, viewership, and share goals through innovative ATL and BTL initiatives.
• Build digital buzz across social platforms, JioCinema/Hotstar, and the channel website.
• Create pre-launch sales decks, post-launch evaluation reports, and award case studies.
• Stakeholder Collaboration:
• Partner with internal teams (Sales, Research, Programming, Digital, Corporate) and external stakeholders (agencies, vendors, media partners) for seamless campaign execution.
• Identify opportunities for cross-functional integrations and brand partnerships that amplify campaign impact.
• Insights & Strategy:
• Conduct consumer immersions, content-feedback groups, and market visits to inform marketing strategy.
• Translate consumer insights into actionable marketing initiatives.