Senior Executive

Key Responsibilities

• Campaign Trafficking & Execution: Setup, launch, and monitor digital campaigns across display, video, and programmatic platforms.
• Ad Tagging & QA: Implement, test, and verify ad tags, tracking pixels, and creatives for accurate measurement of impressions, clicks, and conversions.
• Troubleshooting: Proactively identify and resolve delivery issues, creative errors, or technical glitches with publishers and vendors.
• Optimization: Analyse campaign performance metrics to improve CTR, viewability, and conversion rates.
• Reporting: Generate daily, weekly, and post-campaign reports for internal teams and clients.
• Stakeholder Management: Collaborate with media planning, creative, and analytics teams to ensure alignment and delivery of campaign objectives.