MPMplatform
Senior Director - The Exchange
Mumbai ₹8-12 LPA Posted 26 Jun 2025
FULL TIME
communication planning
Stakeholder Management
Digital Strategy
Job Description
- Work with the fastest-growing FMCG client, a role that encourages an innovative approach to traditional media.
- Build a strong understanding of cross-channel media strategy by working on a rapidly growing and diversified category.
- Be an architect with a focus on business outcomes, collaborating across offline and online planning, ideation, and deployment teams.
Measures of Success
- In three months, your goals will be:Understand the category and brand objectives for the year.
- Take initiative to contribute to the agency's goals for the year.
- In six months:Successfully lead the account and engage with the client on the brand's media approach.
- Initiate and deliver at least two key projects.
- Master the in-house products/software and be able to demonstrate them during client conversations.
- In 12 months:Work on award entries to showcase campaign excellence.
- Build high credibility with both your team and the client.
What Your Day Job Looks Like
- Provide strategic communications & planning leadership for your assigned brands.
- Build effective media interventions based on strong communication planning.
- Act as a senior-level client contact and lead strategic conversations on media and communication planning, with a strong understanding of cross-channel media strategy.
- Be responsible for your planning team's career development and progression.
- Develop creative and disruptive communication innovations aligned with the client's business, customer, and brand goals.
Skills and Experience
- Hands-on experience in FMCG.
- Expertise in TV planning and a working knowledge of digital platforms.
- Excellent communication and presentation skills, with the ability to present well.
- Agency experience is preferred.
- You are persuasive, proactive, and skilled in stakeholder management.
- You excel at creating compelling presentations.
Minimum Qualifications
- Minimum 8-12 years of total experience handling both offline and digital media.
- Experience handling FMCG clients in top agencies is preferred.
- E-commerce and digital experience is a must-have.
- MBA in Marketing.