Senior Director - Media Activation

• Work for the fastest-growing FMCG client, which requires and encourages an unconventional approach to traditional media.
• Attain a strong understanding of cross-channel media strategy by working on a rapidly growing and diversified category.
• Be an architect with a strong focus on business outcomes, collaborating with teams from offline to online planning, ideation, and deployment.

Measures of Success

• In three months, your goals will be:Understand the category and brand objectives for the year.
• Take the initiative to contribute to the agency's goals for the year.
• In six months:Successfully lead the account and engage with the client on the brand's media approach.
• Initiate and deliver at least two key projects.
• Understand the in-house products/software well enough to demonstrate them during client conversations.
• In 12 months:Work on award entries to showcase your impactful campaigns.
• Build high credibility with both the team and the client.

What Your Day Job Looks Like

• Provide strategic communications & planning leadership for your brands.
• Help build effective media interventions based on strong communication planning.
• Act as a senior-level contact for the client and demonstrate a strong understanding of cross-channel media strategy. You should be able to lead strategic conversations on media and communication planning.
• Be responsible for your planning team's career development and progression.
• Develop creative ideas and disruptive communication innovations for the client, aligning with their business, customer, and brand goals.

Skills and Experience

• Hands-on experience in FMCG.
• Expertise in TV planning.
• Working knowledge of digital platforms.
• Excellent communication and presentation skills.
• Agency experience is preferred.
• Persuasiveness and a proactive attitude.
• Strong stakeholder management abilities.
• Proven ability to create compelling presentations.

Minimum Qualifications

• Minimum 8-12 years of experience handling both offline and digital media.
• Experience handling FMCG clients in top agencies is preferred.
• Expertise in E-commerce and digital is a must-have.
• MBA in Marketing.