Senior Campaign Analyst

Duties and Responsibilities

As a Senior Campaign Analyst, you will:

• Work cross-functionally with Production, Account Management, and Technology teams on behalf of clients to ensure successful email programs.
• Build platform-related solutions for clients, which includes:
• Participating in client meetings.
• Managing the client mailing calendar.
• Asset review.
• Campaign creation.
• Internal UAT (User Acceptance Testing).
• Overseeing external UAT.
• Change management.
• Managing the approval process.
• Reports generation.
• QA (Quality Assurance).
• Campaign scheduling.
• Post-deployment validation.
• Serve as the primary escalation contact for client issues/questions related to email campaigns.
• Ensure overall client satisfaction through timely and accurate completion of projects.
• Maintain campaign process and program documentation.
• Provide weekly account updates to BSA, Account team, and/or Client.
• Attend recurring Account meetings (internal and external).
• Track non-deployment activity and provide a monthly report to the Campaign Manager and Team Lead.
• Update/create Knowledge Base Articles and Client case studies as necessary.
• Develop campaign workflows for audience selection and segmentation, and deployment of campaigns across channels.
• Configure Email templates using approved HTML content & applying required personalization.
• Perform QC (Quality Control) on campaigns to ensure data, functional, and content accuracy.
• Work closely with external teams and stakeholders to ensure the completion of tasks on time.
• Provide post-deployment support, engaging in activities such as data analysis, monitoring, and comprehensive reporting.
• Build QC/SQL scripts based on campaign setup and requirements.
• Monitor and report on key metrics such as open rates, clickthrough rates, conversion rates, and other performance indicators.

Qualifications

• Minimum Experience: 4+ years of relevant experience in a very hands-on role.
• Prioritization: Proven ability to prioritize multiple projects in a deadline-driven environment.
• Interactive Marketing: Strong interest in interactive marketing is essential.
• Communication: Ability to communicate clearly and effectively.
• Teamwork: Experience working and collaborating with cross-functional teams.

Preferred Qualifications

• Working Knowledge of: HTML, Freemarker, JavaScript, API, SQL, Excel.
• ESP Clients: Knowledge of the Internet space and various ESP (Email Service Provider) Clients (Adobe, Unica, SFMC etc.).
• Client Communication: Ability to communicate effectively with clients.
• Motivation: Motivated to work in a dynamic, results-oriented Internet environment, focused on delivering excellent levels of service to customers.
• Customer Orientation: Totally customer-oriented; willingness to stretch to exceed customer expectations.
• Flexibility: Willingness to work on shifts.