Senior Account Manager - Programmatic

Key Responsibilities:

• Understands clients brands, structure, and industry as well as project goals
• Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
• Monitor and optimize campaign performance to meet client goals and KPIs
• Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
• Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
• Address client inquiries and troubleshoot issues promptly and effectively.
• Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
• Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
• Use advanced analytics tools to measure and analyze campaign effectiveness.
• Monitors investment of digital spend and ensures revenue/margin goals are met
• Communicate campaign progress, challenges, and opportunities to internal teams and clients .
• Work closely wi th clients and able to guide internal teams to align campaign strategies and objectives .
• Build strong relationships across stakeholders (externally with clients and with teams internally
• Training and development of team members (Junior programmatic manager)
• Regular contribution to the media community i.e blogs, case studies , conferences

Requirements :

• 5 years + experience in a campaign management role with Media Planning exposure in advertising and online media marketing.
• Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
• Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio)
• Experience with online marketing metrics such as ROI, Margins, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc .
• Proficiency with Microsoft Office, especially Excel and PPT
• Thrives in a fast-paced, constantly changing environment.
• Proactively identifies issues and implements solutions to support evolving client needs.
• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills , are required .

Additional Information

• Flexible to work across different time zones/shifts (including night shift)