Purpose of the Position (Job Summary)

To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user

Key Roles and Responsibilities

Financial

Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
Management and timely resolution of the claims received by the company from the trade partners

Customer Oriented

Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
Sharing distributors market service feedback with ASM
Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

People Oriented

Internal Business Process

Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
Driving distributor to purchase articles with market demand and enhancing range selling

CompetenciesTechnical/FunctionalBehavioral

Key Responsibility Areas

Quantitative

Qualitative

Sales Officer - Nellore