Sales Officer

Key Responsibilities

Sales Strategy & Planning

• Develop and implement territory-wise sales strategies to achieve revenue and market share targets.
• Identify new business opportunities in construction chemicals, waterproofing, admixtures, and adhesives segments.
• Drive specification and project sales through consultants, contractors, and institutional clients.

Key Account Management

• Manage and nurture relationships with key accounts including industrial clients, OEMs, contractors, and distributors.
• Conduct regular client meetings to understand requirements and provide customized solutions.
• Ensure high customer retention through proactive engagement and after-sales support.

Business Development & Market Expansion

• Acquire new customers and expand existing accounts through cross-selling and upselling.
• Monitor competitor activities, pricing trends, and market movements.
• Generate leads through site visits, project tracking, and industry networking.

Product & Technical Support

• Maintain strong product knowledge in adhesives, waterproofing systems, wood adhesives, admixtures, and other construction chemicals.
• Provide technical guidance, product demonstrations, and application support to clients.
• Coordinate with technical and product teams for approvals and trials.

Sales Execution & Reporting

• Prepare and deliver sales presentations, proposals, and commercial negotiations.
• Achieve monthly and annual sales targets.
• Maintain CRM records and provide regular sales forecasts and performance reports.

Cross-Functional Coordination

• Collaborate with marketing teams for promotional campaigns and product launches.
• Coordinate with logistics and supply chain teams to ensure timely product delivery.