Sales officer

Key Responsibilities

1. Sales & Target Achievement

• Achieve assigned monthly/quarterly/annual sales targets (primary and secondary).
• Drive sales through retail visits, beat plans, and market coverage.
• Ensure daily order booking and follow up for billing and delivery.

2. Retailer & Distributor Management

• Build and maintain strong relationships with retailers, wholesalers, and distributors.
• Collect orders, resolve complaints, and ensure timely collections and payments.
• Coordinate with distributors for stock availability and claim processing.

3. Market Coverage & Execution

• Cover retail outlets as per beat plan and expand retail footprint.
• Ensure visibility, merchandising, and display of products as per company guidelines.
• Execute trade schemes, promotions, and launches effectively at ground level.

4. Competitor & Market Intelligence

• Track and report competitor pricing, schemes, and market activities.
• Share feedback on product performance, market trends, and consumer preferences.

5. Reporting & Documentation

• Submit daily/weekly sales reports, market feedback, and stock updates.
• Maintain records of retailer contacts, call cycles, and order details.
• Use sales apps or CRM tools for data entry (if applicable).

Qualifications

Essential:

• Graduate in any discipline (BBA, B.Com preferred)
• 1–4 years of sales experience, preferably in FMCG, Pharma, or Consumer Goods

Desirable:

• Proficiency in local language(s)
• Basic computer skills and mobile app usage
• Two-wheeler with a valid driving license (for field roles)

Skills & Competencies

• Strong interpersonal and communication skills
• Ability to build and maintain relationships with retailers
• Result-oriented and target-driven attitude
• Negotiation and problem-solving skills
• Good product knowledge and market understanding
• Time management and territory planning