Sales Manager - CASA

A Sales Manager for CASA (Current Account, Savings Account) is responsible for achieving deposit growth and sales targets by leading a team to acquire new customers, deepen existing relationships, and cross-sell other banking products like insurance and mutual funds. Key duties include managing a sales team, ensuring regulatory compliance, handling customer service, and overseeing branch operations to drive profitability. 

Key Responsibilities

• Sales and revenue generation:
• Achieve monthly/quarterly sales targets for CASA products.
• Acquire new customers for accounts and deposits.
• Deepen relationships with existing customers to increase the deposit base and revenue.
• Cross-sell other financial products, such as insurance and mutual funds.
• Generate fee income through effective product penetration.
• Team management:
• Manage, coach, and mentor a team of sales executives (Business Development Executives).
• Create and implement plans for sourcing, activation, and performance improvement.
• Monitor team performance and morale.
• Customer service and relationship management:
• Ensure a high standard of customer service delivery.
• Handle customer queries and resolve issues.
• Maintain strong relationships with existing customers.
• Operational and administrative duties:
• Ensure all sales and operations activities comply with KYC and other regulations.
• Oversee branch administration and ensure adherence to compliance norms.
• Maintain accurate records of customer engagement activities.
• Track and manage the branch's profit and loss (PL) performance.
• Market and product knowledge:
• Map the local market and identify potential customers.
• Stay updated on product knowledge and market trends. 

Qualifications and Skills

• Education: A bachelor's degree in Finance, Business Administration, or a related field is often required.
• Experience: Proven sales experience in the banking or financial services sector is necessary, with a specific focus on CASA acquisition.
• Team Handling: Previous experience in leading a team is essential.
• Skills:
• Strong sales and negotiation skills.
• Excellent communication and interpersonal skills.
• Customer-focused with strong problem-solving abilities.
• Ability to work under pressure and meet deadlines.
• Proficiency with CRM systems is often expected.