Sales Manager / Asst. Sales Manager

• The Sales Manager is responsible for driving revenue growth for the hotel/resort by identifying, soliciting, negotiating, and closing new business opportunities from various market segments (weddings, social, corporate, MICE, leisure groups, FIT, etc.).
• This role requires a proactive and results-oriented individual with excellent communication, negotiation, and relationship-building skills. The Sales Manager will work to achieve and exceed sales targets, contribute to the overall sales strategy, and maintain strong client relationships to ensure repeat business.

Key Responsibilities:

Sales & Business Development:

• Identify and research potential new clients and market segments that align with the hotel/resort's target audience and business goals.
• Conduct proactive sales calls, site inspections, presentations, and sales trips to generate leads and secure new business.
• Develop and implement strategic sales plans to achieve and exceed individual and team sales targets.
• Negotiate rates, terms, and conditions with clients to maximize revenue and profitability.
• Prepare and present compelling proposals, contracts, and presentations to potential clients.
• Actively participate in industry trade shows, exhibitions, and networking events to promote the hotel/resort and generate leads.
• Monitor market trends, competitor activities, and economic conditions to identify opportunities and threats.
• Maintain a strong understanding of the hotel/resort's facilities, services, pricing, and unique selling propositions.

Client Relationship Management:

• Build and maintain strong, long-lasting relationships with existing and potential clients.
• Serve as the primary point of contact for assigned accounts, addressing client inquiries, concerns, and requests promptly and professionally.
• Conduct regular follow-ups with clients to ensure satisfaction and identify opportunities for future business.
• Collaborate with other departments (e.g., Operations, F&B, Reservations) to ensure seamless execution of client events and stays.

Reporting & Administration:

• Maintain accurate and up-to-date client databases and sales records in the CRM system (e.g., Opera S&C, Salesforce).
• Prepare and submit regular sales reports, forecasts, and activity plans to the Director of Sales & Marketing.
• Analyze sales data to identify trends, evaluate performance, and make data-driven decisions.
• Manage individual sales budget and expenses effectively.
• Adhere to all hotel policies, procedures, and brand standards.

Team Collaboration & Leadership:

• Collaborate effectively with the sales team and other departments to achieve collective goals.
• Share market intelligence and best practices with the sales team.
• May assist in mentoring junior sales team members.

Qualifications:

• Education: Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.

Experience:

• Minimum of 5-7 years of progressive sales experience, preferably in the hotel/resort industry.
• Proven track record of consistently meeting or exceeding sales targets.
• Experience in selling to various market segments (social, corporate, MICE, leisure groups, etc.) is highly desirable.

Skills:

• Exceptional sales and negotiation skills.
• Strong presentation and public speaking abilities.
• Excellent written and verbal communication skills.
• Proficiency in CRM software (e.g., IDS, Opera S&C, Salesforce) and Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently and as part of a team.
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Goal-oriented, self-motivated, and results-driven.
• Strong analytical and problem-solving skills.
• Ability to build rapport and establish trust with clients.
• Flexibility to travel as required.

Personal Attributes:

• Professional demeanor and appearance.
• Positive attitude and strong work ethic.
• Customer-focused with a passion for delivering exceptional service.
• Resilient and able to handle pressure.

Working Conditions:

• Primarily office-based, with significant time spent on sales calls, client meetings, and site inspections.
• May require travel, including overnight stays, for sales trips, trade shows, and client visits.
• Occasional evening and weekend work may be required to attend events or meet client needs.