Sales & Marketing-API

Key Responsibilities:

Budget Achievement

• Drive achievement of P&L targets for assigned CIS markets.
• Ensure primary sales goals and order generation targets are met.
• Monitor and grow ex-India sales for the assigned geographies, mainly focusing on CIS countries.

Sales & Demand Generation

• Generate demand in B2B markets across CIS countries through strategic marketing and sales execution.
• Drive primary sales in private markets and government tenders.

Market Expansion & Business Development

• Explore and establish new business opportunities in both private and tender business segments.
• Expand existing markets and identify new territories for growth.
• Build strategic alliances, partnerships, and consider acquisition of products or companies aligned with company goals.

Strategic Planning & Market Penetration

• Develop effective strategies for market entry and expansion through appropriate sales and distribution channels.
• Identify and set sales targets across regions and channels in collaboration with leadership.

Regional Business Leadership

• Lead, develop, and implement regional strategies aligned with company vision and regional growth targets.
• Align sub-functional objectives with the larger business plan.

Business Planning & Review

• Conduct regular market assessments, projections, competitor benchmarking, and budgeting exercises.
• Monitor market trends and competitor activities to inform business strategies.

Marketing Strategy Execution

• Implement corporate and local marketing strategies tailored to regional needs.
• Ensure brand presence and positioning align with organizational objectives.

Process & Policy Implementation

• Establish and implement business processes, policies, and systems to foster a high-performance culture.

Team Management

• Lead and manage a high-performing sales team.
• Set and monitor KRAs (Key Responsibility Areas) for team members and ensure achievement of individual and team targets.