Regional Marketing

• Inbound and ABM
• Collaboration with sales and marketing teams to develop marketing collaterals and engaging product content with a regional focus
• Event strategy - both digital and offline
• Marketing through partnerships, alliances, influencers and community engagement
• Proven success in owning the lead flow from marketing to sales teams
• Solid regional marketing experience in APAC, MEA, including events, and local partnerships (i.e. beyond just running digital lead gen campaigns for that geography)

Hiring Notes:

• Ideal candidate - already with experience in regional marketing for martech
• Second option - has regional marketing for other enterprise software, SaaS etc
• Third option - from a Martech SaaS background and can be moved to a regional role.
• I think for this one lets avoid candidates who dont have either solid regional marketing or solid martech experiences.
• A key note is that this is, initially, an individual contributor role. It may grow into a team as the region delivers results. You may have to manage this point for candidates who currently manage teams.