Regional Manager - Decorative Sales (Retail)

Key Responsibilities

1. Team Leadership & Strategic Oversight

• Drive productivity through performance reviews, capability building, and target setting.
• Act as a change agent and brand ambassador for JSW Paints in the assigned region.

2. Regional Business Planning & Execution

• Develop and execute strategic business plans aligned to organizational goals.
• Monitor region-level sales trends, dealer performance, and territory health.
• Ensure consistent pipeline generation and conversion at dealer and contractor levels.

3. Market Development & Expansion

• Spearhead new market entries and white-space expansion within the region.
• Identify and convert key competition dealers and develop exclusive retail partnerships.
• Implement localized promotion strategies based on category potential and market insights.

4. Operations & Sales Governance

• Monitor compliance with credit norms, scheme effectiveness, and pricing discipline.
• Oversee regional depot functioning, demand planning, and supply alignment.

5. Stakeholder Engagement

• Collaborate with cross-functional teams (Supply Chain, Marketing, Finance) to ensure business continuity.
• Actively engage with key dealers, influencers, and project clients to understand needs and enhance service levels.
• Gather market intelligence and provide strategic inputs to senior leadership.

Candidate Profile

Educational Qualifications:

• MBA/PGDM from a reputed institute (Full-time).

Work Experience:

• 10-12 years of progressive experience in Retail Sales, preferably in Decorative Paints/FMCG/Building Materials.
• Strong exposure to leading regional teams and managing multi-state operations.
• Proven track record of delivering high growth and building high-performing teams.

Key Competencies:

• Strategic thinking with hands-on execution ability
• Strong business acumen and data-driven decision-making
• Excellent people leadership and influencing skills
• Ability to thrive in a dynamic, growth-stage organization
• Proficiency in regional language(s) preferred