Regional Manager

Key Responsibilities

1. Sales & Revenue Management

• Drive the achievement of sales targets (primary & secondary) and market share for the assigned region.
• Ensure consistent YOY growth in revenue, volume, and profitability.
• Monitor KPIs and sales metrics regularly and take corrective actions.

2. Team Leadership

• Lead, coach, and manage a team of Area Sales Managers, Territory Sales Officers/Executives, or Business Development Managers.
• Conduct regular performance reviews, field visits, and training sessions.
• Drive a culture of ownership, accountability, and high performance.

3. Market Expansion & Penetration

• Identify and develop new business opportunities, dealer/distributor appointments, and retail/channel expansion.
• Develop region-specific strategies based on market dynamics and consumer behavior.
• Collaborate with the marketing team for execution of region-specific promotions and launches.

4. Distributor & Channel Partner Management

• Manage distributor health, ROI, claim settlements, and stock hygiene.
• Optimize supply chain and logistics coordination within the region.
• Address and resolve distributor or trade issues promptly.

5. Customer Relationship & Service

• Build strong relationships with key customers, influencers, and institutional clients (if applicable).
• Ensure customer satisfaction, complaint resolution, and service quality.
• Conduct trade meets, engagement programs, and loyalty initiatives.

6. Reporting & Analysis

• Provide timely and accurate reports on sales performance, market trends, and competitor activities.
• Analyze sales data, identify gaps, and design corrective action plans.
• Present regional performance in review meetings with senior management.

Qualifications

Essential:

• Bachelor's degree in Business, Marketing, Commerce, or any relevant discipline
• 8–12+ years of experience in sales/operations with at least 3–5 years in a team-leading or regional role

Desirable:

• MBA/PGDM in Sales, Marketing, or Business Management
• Prior experience in the same industry or region preferred
• Proficiency in MS Excel, CRM, or ERP tools